Product Redesign: Symphony Chocolate Bar

For a class that I took here at BYU-Idaho I was required to redesign the packaging for a well known product.  I chose Symphony Chocolate. I chose this product because I think that it’s one of the most underrated chocolates on the market.  I think that Hershey can do a much better job of marketing the product to a younger hipper audience.  With this redesign I really wanted the packaging to be as striking as the chocolate itself.  Something that a young 30 something might put on the coffee table because it looks as good as it tastes.

 Product Redesign Final

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